This information is provided for the benefit of the users of the FAE system. Please carefully read the FAE User Agreement for a full understanding of the FAE system, as it is the definitive document if there is any conflict between the User Guide and the User Agreement.



User Guide

Serrace® (How Artwork is Sold)

The most innovative aspect of the FAE website is the Serrace Sales System. Instead of using the fixed price method or the auction sales model, Serrace takes an entirely new approach.

The Serrace Sales System places each artwork online at its full retail price, holds it there for a prescribed period of time, and then, on a published schedule, systematically reduces its price until the artwork sells or is about to drop below its lowest acceptable price.

To keep the system as transparent and democratic as possible, up to seven price drops of the Serrace discount schedule are published so all potential buyers have equal access to the same pricing information.

A Buyer can "Reserve" an artwork at any Serrace price level. Placing a reservation is a commitment to purchase the artwork, if and when the artwork's price drops to the Buyer's reserved level.

Sign Up

Although anyone can create an account by completing FAE's registration form, for a design professional to get the most out of what the FAE system has to offer, it is best to proceed to My Account after initially signing up and review the options provided, such as establishing your sales tax credentials and setting up Text Alerts.

To register as a Buyer, click "Sign Up" on the website's header located between "Sign In" and the search box. The Registration form, illustrated at right, will appear.

To create an account, a user must use a working email address for their account name. This is required because all Alerts or Saved Search notifications are sent to this email address. Password, Time Zone selection, and acceptance of the user agreement are all required. After the form is completed and the "Register" button is activated, FAE will send a confirmation email (see note below.) Responding to this email is the final step in the account creation process. At this point, a user is now able to log onto the FAE website as a Buyer.


If the FAE confirmation email does not appear in your inbox quickly, check your spam or Junk email folder to see if it is there. If so, FAE suggests it be moved to your inbox before clicking on the confirmation button.

Sign In:

After an account has been created, the "Sign Up" box will change to the "My Account" box on the FAE website header. The account holder's account name (email address) will now appear above the sign-up box when properly logged in. Please proceed to My Account/Profile page to review options provided on the My Account dashboard.

My Account/Profile:

The Profile page is divided into four main sections:

  • Basic Account information
  • Sales Tax information
  • Mobile Alerts
  • Change Password

Basic Account information:

Basic Account info echoes the Buyer's name and the working email address used to create the account.

Representing and Address Info:

During a purchase, this is the business and/or address information used on all FAE bill of sale documents. If neither of these areas are filled in, the address used on a Buyer's bill of sale will be the credit card billing address used during a purchase.

Sales and Use Tax Resale Certificate:

If sales tax would normally apply to a purchase, and the FAE Sales and Use Tax section is not filled in, and a PDF of an exemption certificate has not been emailed to FAE, sales tax will be charged by default.

When FAE receives a PDF of a Buyer's sales tax certificate, FAE will change the default on the program's purchase protocol to remove sales tax where it would normally apply. This change can be seen on the Settings tab, just to the right of the Profile tab.


After the sales tax exemption form is received by FAE, the Buyer's account will be updated under their Settings tab to reflect the change. The "No" located to the right of Tax Exempt will now say "Yes" and the Buyer will not be charged sales tax on a purchase that a non-exempt Buyer would.

If a Buyer has a tax exemption on file with FAE, on any sale where tax is due, if an artwork is being purchased personally, an option will appear in checkout to have the program charge sales tax on this specific purchase.

Mobile Alerts:

Mobile alerts act as a backup to email alerts. As with email alerts, they are only received when an alert has been activated by a user. Both will provide a link to the artwork's detail page or saved search page.

The mobile number and provider must be filled in and the "Send Mobile Alerts" box must be checked. After these fields are filled in and the record is saved, it is wise to push the "Test Mobile Message" button to make sure that texts from FAE are getting through.

Designer Tools:


Whenever a folder Icon on the Action Icon Bar under an artwork, Room, or View's thumbnail is activated, the "Add and/or Assign a Project to this…" box will appear.

Adding a New Project:

A new Project can be added by placing the name of the new Project into the text box and clicking on the "Add a New Project" button. This will add the Project to the top of the Projects list below. To assign it, check its box and click "OK."

A Project name is best when it is descriptive. Sample Projects might be:

  • Smith Living Room – Over Fireplace
  • Smith Master Bedroom – West Wall
  • Keiser Project – Behind Reception Desk

There is no limit to the number of Projects that can be added, nor is there a limit to how many Projects an artwork, Room, View, or Saved Search can be assigned.

A Project/s can be unassigned by clicking on any folder icon attached to any artwork, Room, View, or Saved Search and unchecking the Project's box and clicking "OK."

Any artwork that is assigned to a Project will automatically be added to ArtTracker. Removing the artwork from ArtTracker by clicking on its heart icon will not only remove it from ArtTracker, it will remove all artwork alerts and Projects that were assigned to it.

Guided Search (Saved Searches)

FAE allows a user to create a complex search, save and name it, assign it to a Project/s and most importantly, set an automated alert schedule to inform the user via email, and if wanted by text, if new artworks that meet their Saved Search criteria have been added to the site.

"Guided Search" can be accessed from the Browse Art page. It is the highlighted button at the far upper right. A Guided Search button is also provided in the website's header, so it is instantly available from any location on the site.

Activating either of these buttons will bring up the Guided Search filter options. By default, Browse Art displays all available artwork in the FAE database with the most recently added first. Since each new filter selected is additive, as each is applied, the result will most often reduce the number of artworks seen, making it easier to find artworks that fit a specified filter combination. For example, selecting the filters; Artwork Type/Painting, Orientation/Portrait, and Subject/Landscape, would result in a view containing all vertical landscape paintings in the database. Even if no artworks are found in the database that match a search, it can still be named, saved, attached to a Project, and an alert activated so that if any matching works have been added when the search is run again, the user will be notified.

Following are a few filter options that may need clarification:

Color Filter Options

There are two color filter options available using a small generic color palette. The Primary color is the overall color feeling closest to one of the colors on the palette and the second is an accent color found in the artwork, both selected by the person entering the data.

Where Produced

Allows a user to enter a City, State, and/or Country separated by commas. FAE suggests, if this is important to a search, that this filter be applied first.

Maximum Price

Allows a user to see the artworks that currently meet or fall below a specific budget cap.

Saved Search:

At the bottom of the list of filter options is the "Save Search" button. Clicking this brings up the save search dialogue box allowing a user to name the search, set an alert schedule, and assign it to a Project or Projects.

Search Name:

FAE recommends that a search name relate to the person and/or to the purpose of the search. A good search name might be "Smith – Landscape for Fireplace Mantle." If there are two possible Subjects that might work for the same location, "Smith – Interior for Fireplace Mantle," would establish a second search for the same Project.


An alert can be set for every saved search. A Saved Search Alert will poll the database either hourly, daily, every three days, or weekly, to check if new works meeting the search criteria have been added to the site. When new works are found, an email, and a text if wanted, is sent with a link so the user can immediately view any new additions.

Manually Rerunning a Saved Search:

After a search is Saved, it will appear alphabetically in the dropdown titled "Saved Searches" located at the top of the filter column. Select any Saved Search from the drop down and click on its name to rerun the search. Any new works that meet that search criteria will appear at the beginning of the list of results. Saved Searches can also be rerun from any Project detail page to which it has been assigned.

Editing a Saved Search:

A Saved Search can be edited by selecting it from the Saved Search drop down at the top of the filter column and then after adding to, or changing any of the filter selections, clicking on the "Save Search" button below to activate the Saved Search box. The search name, an alert, and assigned Project/s can then be edited, and the search saved, overwriting the original.

Deleting a Saved Search:

A saved search can only be deleted by proceeding to My Account/Saved Searches and selecting the "Delete" button to the right of the Search name.

Artwork Alerts:

Artwork alerts are activated by clicking on the Alarm Clock icon located on the Action Icon Bar beneath each artwork thumbnail. A box will pop up prompting a user to choose one or more alert options to inform them when:

  • An artwork's Serrace price is about to drop or has dropped
  • If a reserve has been placed on an artwork by another user
  • If the artwork has reached its final Serrace drop

If an alert has been placed on an artwork, the user will be notified if the artwork was purchased by another Buyer.

Artwork Alerts are edited by clicking on an artwork's alarm clock icon again, checking or unchecking alert boxes, and then clicking "OK".

Basic Website Functions:

The FAE Main Menu:

Browse Art

All artworks that are currently available on the FAE website will appear in Browse Art. They can be filtered and/or sorted in many useful ways.

Left Side Dropdowns:

Sort By: Allows the database to be sorted in 7 different ways.

View: Provides two ways to view the thumbnails.

Items per Page: Defaults to 15 items but will allow up to 100 items per page.

Right Side Dropdowns and Guided Search:

Guided Search: This highlighted button activates FAE's advanced search features, which allow a user to refine their search by many available filter options. After the desired combination of filters has been selected, the search can be named, saved, and rerun. In addition, a user can schedule an alert that will announce the addition of new artworks that meet their Saved Search criteria, and can assign the search to a single, or multiple Projects.

Filter: Filters the artworks by most recent additions or by when they are scheduled to be pulled from the site.

Page Navigation: Allows movement through the records by page.


Artists is where information about each individual artist can be found.

Sort By: The default sort for Artists is by Most Recently Added but Artists can be sorted by name, Birth Date, or Nationality

Filter By: The default filter for Artists is Available Works, that is, only Artists with available works on the FAE site. Other filters are All works, Available Works by living or deceased artist, and living or deceased artists that have only sold works viewable on the website.

Search: Artists can be found by typing their name in the search field at right.

Artist Detail Page:

Clicking on an Artist's image thumbnail will bring up that artists' detail page. This page has an enlarged artist image at the left, and to the right, downloadable PDF's of interesting information related to the artist.

The tabbed pages beneath show all the available work by that artist on the site along with information about the artist, a resume, and works that have been sold through the site. Sold prices are intentionally not shown.


This is where collectors and the works they have consigned to FAE can be found.

Filter: The filter can be used to view the Collections on the FAE website by type. The default filter for the Collections page is "All" but Collections are categorized by the site as Corporate, Foundation, Museum and Private.

Search: Collections can be located by name by typing into the Search Collections box.

Collection Detail Page:

A larger image of the collection entity will be seen in the image box at the upper left with a brief description of the collection to its right. To the right of the box is a place where downloadable PDF's of further information about the collection may be seen.

Below are two tabbed fields showing Available and Sold artworks from the Collection.


This is the FAE favorites list. By clicking the heart icon on any artwork's Action Icon Bar in Browse Art, the program will add the artwork to ArtTracker. During this process a user is offered the option to assign the artwork to a Project or create a Project to assign it to. Assigning a Project directly from the Folder Icon or assigning an artwork alert from the alarm clock icon will also move the artwork to ArtTracker. Any artwork can be removed from ArtTracker by clicking on its heart icon. This will instantly remove all alerts or Projects that were assigned to the artwork.

A user will know that an artwork in ArtTracker is no longer available when its Action Icon Bar and information disappears, and the word sold or unsold appears in its place along with a "Remove" button. Clicking on this button will remove the work from ArtTracker.

Left Side:

Sort By: Provides same 7 sort options provided in Browse Art.

Filter By: Allows for three options to view works that will soon be pulled from the live website.

Right Side:

Show Only Items For: This is a multi-stage filter that allows a user to view works for individual artists or by artworks that are unassigned or assigned to a specific Project.

My Rooms

Room images, that feature a Rooms Target, can be uploaded here by either the "+Add a Room…" uploader or with the FAE iOS App. By using the FAE iOS App Rooms feature, the user will be able to seamlessly capture and name a room image, create and/or assign it to a Project, and handle the upload process directly to My Rooms on the FAE site.

Left Side:

Sort By: Sort images by upload date or alphabetically by room name.

Right Side:

+Add a Room… This button opens the Add-a-Room uploader where JPEG room images, that incorporate the FAE Rooms Target, are manually added to this page from a camera or computer.

Show Only Rooms For: This filter shows all Rooms as the default, or only Rooms that are unassigned or assigned to a specific Project.

My Views

A View is a JPEG image of a Room that incorporates an FAE Rooms Target, over which the image of an artwork from ArtTracker has been placed, so after editing, it appears that the artwork was hanging in the room, when the room image was originally taken.

If a View is created using the FAE iOS App Live View feature, the user can seamlessly name the View, create and/or assign it to a Project and handle the upload process directly to My Views on the FAE site. A View created this way is not editable like those created through the View Edit page.

Left Side:

Sort By: Sort Views by upload date or room name.

Right Side:

+ Create New View… This button opens the Edit View page where Jpeg Room images, that feature the FAE Rooms Target, are combined with artworks from ArtTracker to create Editable Views.

Show Only Rooms For: This filter shows only rooms that are unassigned or assigned to a specific Project.

Edit View Page:

The Edit View page can be accessed from three places:

  • By clicking on the + Create New View… button in My Views
  • By clicking on a room image from the My Rooms filmstrip on the Artwork Detail page
  • By selecting an artwork and a room image from their Project Detail page film strips and clicking on the "New" button towards the end of the My Views film strip.

Any of these actions will take a user to the Edit View Page. From there, the user is able choose a Room from the My Rooms filmstrip and an artwork from the ArtTracker filmstrip to create an editable View. The user is then able to adjust the artwork's perspective and brightness level, as well as the brightness level of the room image if necessary. A simple frame can also be placed around the artwork image and its color changed by selecting from a pop-up palette. The option to create and/or assign the new View to a Project is also available here.


Assigning a Project name to all associated elements of the FAE website provides the glue that holds them together. Each user can create and name as many Projects as they want, and each Project can be assigned to any Saved Search, available artwork, Room, or View. All the specific elements that have been assigned to a Project can be seen grouped together in Projects.

You can create a new Project in Projects, or, anywhere this folder icon appears, you can either create a new Project and/or assign it to a saved search, artwork, room or view.

After a Project is selected, its Detail Page appears. This page displays all the artworks, Rooms, Views and Saved Searches assigned to this Project so that they can all be seen together in one place.

In all categories a user can assign or unassign artworks, Rooms, Views or Saved Searches and can easily:

  • Select an artwork and jump to its Artwork Detail page from the ArtTracker section.
  • Create a new View by selecting a work from ArtTracker and a Room from My Rooms and clicking on "New" in My Views.
  • Select and edit a View that was originally created in My Views.
  • Select and run a Saved search. (Save Searches can only be deleted in My Account/Saved Searches. They may, however, be edited in Guided Search.)
  • Create time and date stamped notes about the Project. (The notes created here cannot be deleted or edited after they are saved.)

Projects can be deleted from the Project page. Deleting a Project removes that Project's links to any Saved Search, artwork, Room, or View that was assigned to that Project. It does not remove the artworks, Rooms, Views, or Saved Searches themselves. To remove any extraneous artworks, Rooms, or Views:

  • For artworks in ArtTracker, go to "Show Only Art For:" and select, "Project." Then click the "Named" dropdown and select "Unassigned." Delete what is not wanted.
  • To delete unwanted Rooms or Views, click on "Show Only…" for each and select "Unassigned." Delete what is not wanted.

To remove a Saved Search that is no longer needed, either edit it to fit another Project or go to My Account/Saved Searches and delete it there.

Artwork Thumbnail images:

Clicking the magnifying glass icon on any thumbnail image's lower left corner will activate a larger pop up image of the artwork. A second click anywhere on the page will close it.

Clicking on the actual image will open that Artwork's Detail page. The back button will take the user back to the previous page.

Action Icon Bar:

Beneath most every artwork's thumbnail image on the FAE website is a series of action icons we call the Action Icon Bar. Following is a description of their function:

Buy Now:

Starts the artworks purchase process.

View full size image in popup:

This opens an image of the artwork in a separate popup where it can be enlarged to its full size. Multiple popups can be open at once.

More Images:

All the artwork support images can be viewed here. Change images by clicking "next" or clicking in image. Close with the close button at bottom.

Add to ArtTracker:

Adds the artwork to ArtTracker. Option to create and/or attach artwork to a Project will appear. Heart icon will highlight when selected.

Set an Alert for this Piece:

Multiple alerts can be set for this artwork through this icon. The alarm clock icon will highlight when an Alert is assigned, and the artwork will appear in ArtTracker.

Add to Project:

Create a new Project or add artwork to an existing Project. Folder icon will highlight when Project is assigned, and artwork will appear in ArtTracker.


Shares link to Artwork Detail Page via email or social media

Artwork Detail Page:

An artwork's Detail Page is accessed by clicking on its thumbnail image. All pertinent information about the artwork can be found on this page. The page is divided into 6 separate areas:

  1. Along with a larger image of the artwork, this area provides the Artist's name with the artwork's title and listing number. The artwork's Action Icon Bar is also available here.
  2. This is where the artwork's Serrace schedule is located. Along with current and starting price information, and a countdown timer showing when to expect the next Serrece price drop, a user can Reserve the right to purchase the work at a specific price level when it is reached.
  3. There are two film strips located in this section:
    • The Other Images strip shows detail support images of the front and back of the artwork.
    • The My Rooms strip shows all the rooms a user has uploaded to My Rooms with the most recently added first. Clicking on one of these room images will bring up the Edit View screen so the artwork can immediately be seen in the selected room image. The back button will return the user to the Artwork Detail page
  4. This is the Dealer who is offering the artwork. Clicking on the Dealer's name will bring up the Dealer's contact information.
  5. This section has 4 tabbed pages.
    • Specifics, the default tab, contains a complete overview of all the information the Dealer has provided about this artwork including provenance and condition.
    • About this Piece is where the Dealer can elaborate on what makes this artwork interesting.
    • About this Artist is where a brief biography of the artist who created this artwork can be found.
    • Ask the Dealer is where a question about this artwork can be emailed to the Dealer.
  1. This section is divided into two tabs and shows related artworks that may help during an artwork search.
    • Similar Works, this section's default, shows works that are in the same size and type category, and have at least one of the artwork's Dealer-assigned Subject characteristics.
    • More by this Artist presents a selection of other available works by the same artist. To see all available works by the artist, either click on "View all Listings for this Artist" beneath the images or click on the artists name. This will open the Artist's Detail page where all available artworks by that artist can be found.

My Account:

My Account is where most of each user's account information is stored. The section has 8 tabs that contain user information, preferences, information relating to the process of making and keeping track of purchases, alerts, and saved searches.

  • The Profile tab is discussed above in the My Account/Profile section as it relates to the sign-up process. Filling out this section is important to Professional designers for the following reasons:
    1. The address of the purchaser on the bill of sale generated by FAE will be the address listed in the "Representing" and "Address Info" sections. If this is not filled out, the billing address of the credit card will be used instead.
    2. To be exempt from sales tax when purchasing a work, a qualified user must fill out the Sales and Use Tax Resale Certificate section and follow the directions to confirm their exempt status. A user's Tax-exempt status can be seen in the "Settings" tab.
    3. If a user wants more than just email alerts, they can sign up for Mobile Alerts. Mobile Alerts, like email Alerts, only go out when a user activates an alert, or an artwork that a user has placed in ArtTracker has been sold.

The last item in this section is the Change Password section. This can be used to change the password at any time.

  • The Settings tab will allow a user to change from English to Metric units of measure, change the time zone to reset the Serrace clock if traveling, and keep tabs on the status of their Tax Exemption.

  • The Payment tab can make purchasing an artwork easier by saving credit card information. The card information is saved with Chase PaymenTech, our processor, and not on the FAE website. It is important that a Nickname be used to identify which card is to be used. A user can save card information for future use during the purchase process.

  • The Shipping tab will allow a user to save often-used shipping addresses, making purchasing quicker and easier. A user can save a new shipping address during the purchase process.

  • Purchase History tracks and records the status of each purchase. It will let the Buyer know that a work has been purchased, has been shipped or has been Delivered according to FAE tracking information. This is also where an updated bill of sale can be viewed and printed.

  • Reservation History records and tracks the status of each active reservation. If a reservation matures, the artwork can then be tracked in Purchase History as it moves through the purchase and shipping process.

  • Alerts provides a user with an overview of all the artwork alerts they have set. Here, Alerts cannot be added or edited, but they may be removed. A user can add or delete Artwork Alerts by clicking on the Alarm Clock Icon located beneath the artwork's thumbnail image on its Action Icon bar or on the icon bar of the Artwork's Detail Page, and then checking or unchecking the alert options. Any changes made this way will be recorded in Alerts.

  • Saved Searches is where all the saved searches a user creates can be seen and edited by title and alert schedule. Although a saved search's filter can be edited in Guided Search along with its name, alert status, and the Projects to which it is assigned, the only place a Saved Search can be totally deleted is in Saved Searches.